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Adam Lewkovitz
Senior AI Product Leader · Consumer & Generative AI

Summary

Senior product leader who pairs consumer instinct with real technical depth in AI. 20 years driving acquisition, conversion, retention, and revenue for products used by hundreds of millions — Amazon, Marriott, Walgreens, U.S. Bank — and four years at Google, now owning the grounding & factuality platform that measures the factual accuracy of the generative AI powering Search and Gemini — and supplies the citations that corroborate its answers. I set a high bar for craft, prototype in my own AI workflow, and run a global, multi-team area through agents.

Selected Impact

$1B+
Revenue from the Walgreens loyalty relaunch I led (105M members)
Customer acquisition at Amazon — global launch, 300%+ download growth
+288%
Traffic and +7% conversion lift at Marriott via AI personalization
50%
Cut in ungrounded generative-AI responses at Google (30%→15%)

Experience

Senior Product Manager Jan 2022 – Present

Google · New York

  • Sole PM on a 30-engineer team making generative AI trustworthy enough for Google to ship — the grounding & factuality behind AI answers across Search and Gemini, used by billions and built on by 20+ product teams.
  • Grounding: corroborates the model's claims with citations — verifiable evidence behind each AI answer — cutting ungrounded responses 50% (30%→15%), in real time (120s → under 20s).
  • Factuality: the bar new Gemini models and AI features must clear to ship — our autorater and eval agents (LLM-as-judge, at Google scale) measure accuracy before launch and feed model training, contributing to 16% fewer factuality errors across Search.
  • Multimodal: extending grounding to images and video — verifying claims about non-text content, where visual search (Lens) is growing fastest.
  • Use agents to run my product area solo — they handle the busywork, so I prototype, ship, and iterate fast, pairing product taste with the technical depth to launch AI products people love and trust.
Associate Director, Product Management Jun 2018 – Jan 2022

Publicis Sapient · New York

  • Marriott — drove acquisition and conversion on the 0→1 launch of Homes & Villas premium rentals: +288% traffic, +7% conversion via AI personalization; scaled to 140K+ rentals (147M+ members).
  • Walgreens — owned loyalty, retention, and revenue: relaunched the program as an AI wellness companion — $1B+ revenue, 105M members, +20 NPS.
  • Albertsons — led the Google Cloud partnership (conversational commerce on Search, Maps, Assistant) and an ML customer-data platform across 2,250+ stores.
  • U.S. Bank — shipped a top-rated banking app in under 8 months; 5-star, ranked #2 nationally.
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Experience, continued

Manager, Digital & Mobile Advisory Nov 2013 – May 2016

KPMG · New York

  • Founded (0→1) and scaled KPMG's Digital & Mobile practice from 2 to nearly 200 consultants, designers, and developers — advising Fortune 500 execs on digital transformation.
Senior Product Manager — Appstore for Android & Kindle Jul 2012 – May 2013

Amazon · Seattle, WA

  • Drove acquisition and growth on the 0→1 worldwide launch of Amazon's app marketplace, alongside the Kindle Fire rollout — 2× acquisition, 300%+ download growth. Issued US patent.
Earlier Roles — Mobile & Digital Product 2006 – 2012

Merrill Lynch · Razorfish · ActiveHealth (Aetna) · BearingPoint

  • Merrill Lynch (2011–2012) — launched the firm's first Android app. Razorfish (2010–2011) — digital product for enterprise clients. Aetna / ActiveHealth (2009–2010) — health portal serving 1.6M users. BearingPoint (2006–2008, Sydney) — technology strategy.

Skills

AI / ML ProductGenerative AI · LLM evals & measurement · Grounding & factuality · Agentic systems · Tool-use & retrieval (RAG) · Prompt & context engineering · Multimodal · Responsible AI
Growth & ConsumerAcquisition · Conversion · Retention · Revenue growth · Engagement · Personalization · Loyalty · Go-to-market · A/B experimentation
Platform0→1 product · Inference latency & cost · Real-time data infrastructure · API/SDK & developer experience · Knowledge graphs & semantic search
LeadershipProduct strategy & roadmap · KPIs/OKRs · Exec alignment · User research · Research→production · North-star metrics
ToolsClaude · Gemini · Figma · SQL

Certifications · Education · Patent

CertificationsPMP® · Certified Scrum Product Owner® · Certified ScrumMaster®
EducationUniversity of Technology Sydney — B.S. Information Technology (2002–2007) · UT Austin — International Exchange (2005)
PatentRich recording and playback of program execution — US Patent · Amazon · 2013

Point of View

"Implementation is no longer the rate-limiter — good ideas are. The new bottleneck is taste, judgment, and customer understanding."

adamlewkovitz.com/essays